One of the core foundations of all restaurants lies in defining the concept. For a restaurant to be profitable it’s essential that both the restaurant itself and the kitchen follow the same concept and together offer coherent, attractive and distinguishable food and service.
After various business ventures and years working as a chef, sommelier and instructor, I’ve developed a working methodology to make consultancy sessions an efficient, productive and educational experience.
The consultancy sessions are designed for restaurants that wish to introduce Spanish or Latin American cuisine or tapas culture into their restaurants in order to add value that sets them apart.
What is our methodology?
- Assessing the restaurant and its context
Before suggesting any new ideas, we find out what the restaurant is currently doing and analyse the facilities, location, skills and trends of the restaurant and the surrounding area.
- Preparing or updating the menu
Menu design: food and wine.
Preparing the food menu with input from the team.
Preparing and selecting the wine menu together with the floor team and/or manager.
- Managing the menu
Profitability calculations for the food and drinks menus.
Pricing, data sheets, stock control and ideas for new menus.
Reviewing procedures from the supplier right through to the end client in terms of produce and methods on both menus.
Advice on pairings and sales techniques to avoid having too much stock.
- Presentation event for the new culinary concept
Consultancy services can entail huge financial effort on the part of the restaurant. Our idea is to end the consultancy session with an event to present the new concept, so as to test out the work undertaken with regards the clientele and as an opportunity for the restaurant to see a return on its investment.
- Auditing and follow-up
Once the face-to-face consultancy session is complete, we can stay in contact via an audit or follow-up of the restaurant to ensure that quality levels are consistent and any minor changes or adjustments can be made. This follow-up could be done online or during ongoing visits.
Notes on web architecture:
At the end of each page, you have to direct the reader to where you want them to go. This is what is called a CTA (call to action), i.e., a link or button calling the reader to take action. “Interested? Contact Us”, for example, or “Contact us for more information and details”.
My other query is about timing. How long is a consultancy session? Perhaps there’s no need to go into great detail, but it could be mentioned below in the CTA: “Contact us for a quote and dates” or “Would you like a consultancy session for your restaurant?”